Software Asset Management
The right licensing strategy for your IT landscape
At CANCOM, we offer comprehensive Software Asset Management (SAM) services that provide full transparency across all your licences, help you reduce costs sustainably, and ensure compliance with regulatory requirements. Our approach combines vendor-independent consultancy, modern tools and many years of experience. This ensures that your software investments are used optimally and that your company remains flexible and future-ready at all times.

How you benefit from Software Asset Management
The advantages of effective Software Asset Management are manifold:
Cost optimization
Save costs by avoiding over-licensing (potential savings in the double-digit percentage range) and reducing unused licenses.Legal security & compliance
Be audit-ready and protect your company from fines and liability risks through audit-proof license accounting.Transparency & control
Maintain full visibility of your license inventory, usage, and contract durations – especially in complex cloud and SaaS environments.Flexibility & future-readiness
Adapt contracts and licensing models flexibly to changes in your business – e.g., changes in user numbers or technologies.Strategic decision-making
Make informed decisions based on scenario analyses, contract comparisons, and SAM tool evaluations, allowing you to act proactively rather than reactively.
Our services
Our tailored service covers all aspects of Software Asset and License Management – from analyzing existing contracts and identifying risks and savings potential to developing long-term strategies and providing ongoing support and optimization.
The first step toward an efficient licensing strategy is transparency. With CANCOM Smart License Consulting, we analyze your existing licensing and contract landscape to identify risks, vulnerabilities, and optimization opportunities. We take both the commercial and technical aspects into account – including infrastructure, usage scenarios, and compliance requirements. In addition, we offer optional add-ons such as MLP licensing training (Microsoft Licensing Professional), hands-on workshops, and a Used License Check.
Depending on your requirements, three service tiers are available:
Essential – License validation based on commercial and technical data as well as your infrastructure, including risk analysis and actionable recommendations.
Pro – Advanced asset and compliance analysis, review of organizational structures, reconciliation of all relevant data sources, contract assessments, creation of a licensing balance sheet, and recommendations for optimization.
Enterprise – Advanced scenario analysis, development of an IT roadmap, identification of required functionalities and technologies (on-premises and cloud), and creation of alternative contract scenarios to support strategic decision-making.
Efficient license management requires clear structures, defined processes, and the right tools. With CANCOM Smart Process Consulting, we support you in selecting, implementing, or optimizing Software Asset Management (SAM) tools and processes. Together, we develop a tailored target operating model for your SAM organization, define roles, policies, and workflows, and guide you in building a future-ready structure.
In the process, we address key questions such as:
Which SAM processes and roles are required?
How can the SAM function be optimally integrated into the overall organization?
Which policies and governance structures need to be established to ensure long-term compliance?
For organizations looking to make their license management more efficient and flexible over the long term, CANCOM’s Smart SAM Management provides ongoing support at both the strategic and operational levels. We combine continuous advisory services with hands-on operational assistance in a modular service model that adapts to your specific requirements.
In addition to Smart License Consulting and Smart Process Consulting, the service includes:
Ongoing strategic SAM consulting, including regular review meetings, proactive identification of relevant topics, and prioritization of your requests.
Always-on-demand SAM expertise, providing access to our specialists and best practices gained from numerous customer engagements, including the scoping of key focus areas to help minimize risk and optimize licensing costs.
SAM Operations, where we take on operational tasks and provide targeted support to reduce the workload on your internal teams.
What Sets Us Apart
Vendor-neutral Consulting
Transparent recommendations based on in-depth market knowledge and objective benchmarks
High security and compliance standards
Implementation in accordance with GDPR and BSI requirements
Modular and scalable approach
From initial license assessment to complete outsourcing of license management
Extensive expertise
Years of experience from audits, contract negotiations, and cloud migrations
Full transparency and control
Regular reports, clear license statements, risk analyses, and precise forecasts