Menü überspringen

Digital Signage

How to engage customers and employees

Automatisch generierte BeschreibungDigital signage solutions are centrally controlled, digital marketing and sales tools for interacting and communicating with customers and employees in a target group-specific manner. Specifically, digital signage can be used to display multimedia content such as text, images or video via displays, LED walls or projectors. The content can be changed in a matter of seconds. All of this is controlled by a central content management system.

Used correctly, you can provide your customers and employees with exactly the content that is relevant to them in that particular situation. This could be current discount promotions in the digital storefront, interactive product guides and work instructions, wayfinding systems, or today’s digital menu in the cafeteria. Among other things, this gives you the opportunity to increase your company’s sales and strengthen your customers’ and employees’ loyalty to your company and your brand.

As one of the leading integrators for digital signage systems in the DACH region (according to the current invidis Market Compass 2024, more information in the invidis yearbook “Signage & Software“), we at CANCOM provide you with comprehensive support for the successful introduction of digital signage solutions and, if desired, their operation.

DigitalSignage-header
Digitial-Signage-Unternehmen

Why Your Business Should Rely on Digital Signage

  • Multimedia content can be displayed on displays, LED walls, or projectors, depending on the industry and audience.

  • Content can be dynamically updated in seconds, so it is always relevant and just-in-time for customers and employees.

  • Communication with customers and employees can be efficient and personalized.

  • Customers and employees can become more loyal to the company and the brand.

  • Opportunity to increase revenue while reducing costs.

Our mission: Implementing Digital
Signage solutions that are optimally
tailored to the requirements of
your company and your customers

As a general rule, every digital signage solution must be embedded in a strategic overall concept and conceived, designed and implemented as an individual solution. In fact, there are no out-of-the-box systems. One of the reasons for this is that every company has different customer groups that need to be specifically addressed.
 
As one of the leading digital signage integrators in the DACH region, we provide comprehensive support in the implementation of digital signage solutions that are tailored to your individual needs. Our services are holistic and range from conception to implementation and operation. Throughout the entire implementation process, we do not view digital signage as an isolated solution, but as part of your overall business strategy. This is necessary: digital signage projects can only be successful if the solutions are precisely tailored to the respective business model – including clearly defined and measurable success criteria.

You can use Digital Signage in these industries

In principle, digital signage can be used in a wide range of industries – from education, healthcare and public sector to retail and industry. Digital signage systems are also combined with other digitization solutions such as media technology, room booking systems or collaboration.

There are two main objectives associated with the use of digital signage: On the one hand, as in retail, to promote and support sales (playout of content at the point of sale) and, on the other hand, to inform or even, as in healthcare, to shorten the perceived waiting time (playout of content at the point of information).

Rechteck 17186

The use of Digital Signage solutions is particularly feasible and useful in the following areas:

Digital signage solutions in the retail industry can significantly increase sales and customer satisfaction. The solutions, which include display-based information systems such as digital storefronts, can be used in shopping malls, on shopping streets and in stores. They can also be combined with interactive and sensor-controlled systems.

With digital signage, tourist offices can provide important information such as room reservations 24 hours a day, even after hours. There is also the option of acyclic advertising, which is particularly interesting for regions with summer and winter seasons. This means that the summer season can be promoted in the winter and the winter season in the summer. Last but not least, hotels can intelligently bridge waiting times at the reception by providing their visitors with targeted and entertaining information via displays.

Here, one use case for digital signage is the digital menu, which not only looks modern, but also allows for quick and easy changes to dishes and prices. Interactive ordering terminals, typically located in the entrance area, are also ideal for fast-food restaurants. They allow customers to order their own menu items without having to wait in line at the cash register. This increases customer satisfaction.

Financial service providers and banks can use digital signage to effectively present the full range of financial and insurance products to their customers. For example, they can set up interactive self-service kiosks in their branches. Customers can learn about the products and services that are right for them.

Doctors and clinics can use digital signage to bridge the waiting time for their patients. Valuable information for patients can be displayed on screens in the waiting room. This can include tips on preventative health care. Digital wayfinding systems are also particularly useful in large hospitals: Patients and visitors can use touch screens to get an overview of the hospital on a virtual map – and quickly find their way around.

Digital signage solutions for the public sector range from digital message boards, information terminals and wayfinding systems to room booking solutions. Digital message boards, for example, allow government agencies to inform citizens or tourists about regulations, announcements, or notices. These are often touch-screen displays placed in front of or inside a city hall. Room booking solutions typically combine digital door signs with a room booking system. For example, digital door signs allow city hall employees to see immediately which rooms are available and which are occupied – and to book available rooms directly.

Digital signage systems are particularly relevant for employee communication. For example, factory workers can use a dashboard to view near real-time production data and other key metrics for each machine . In addition, important safety and evacuation information can be displayed on communication terminals located throughout the plant. This reduces the likelihood of workplace accidents.

Schools and universities can use digital signage in a variety of ways. Classic applications include digital timetables, wayfinding systems, interactive boards, and digital menus in cafeterias and canteens. It is also possible to quickly inform teachers and students about last-minute changes to the timetable via displays installed around the school.

CANCOM services at a glance

Regardless of the industry, the introduction of digital signage solutions is often a complex digitization project. As one of the leading digital signage integrators in the DACH region, we see ourselves as a full-service provider. This means that we support your company with a broad portfolio of services – from the initial evaluation of requirements to ongoing operation. We tailor digital signage solutions to your individual needs – and integrate them into your overall business strategy.

System Integrator Services

Hard- and software

Infrastructure

Security

Hosting

Assembly, installation commissioning

Training, service, support

Monitoring, remote maintenance

Consulting and Advertising Agency Services

Digitization strategy consulting

Value and user analysis

Customer Journey

Touchpoint evaluation

Digital signage concept development

Content strategy consulting

Individual CMS user training

CMS user support

Touch and sensor programming

Content creation and customization

Advertising value calculation

Why you should choose CANCOM

As one of the leading integrators for digital signage systems in the DACH region, we support your company as a full-service provider. This means that we accompany you throughout the entire duration of a digital signage project – from conception to implementation to ongoing operation. We tailor digital signage solutions to your individual needs.

Holistic approach: We take a holistic approach to every digital signage project. In addition to the classic services of a system integrator, we also offer professional support in strategy and design. We also work with you to develop the appropriate quantitative and qualitative added values of the planned digital signage solutions – so that they optimally meet your expectations and requirements.

Strong partnerships with industry leaders: We work exclusively with well-known digital signage manufacturers. This allows us to guarantee the implementation of stable, fail-safe and, above all, internationally proven digital signage solutions.

Additional services for the operation: You can count on us even after the successful implementation of digital signage solutions: We provide comprehensive support during operation. For example, we can create and customize multimedia content, provide customized training, or set up user-specific content management software.

Years of experience: CANCOM has been helping customers implement complex digital signage projects for over 20 years.

Customer proximity: We have offices and trained media technology and digital signage specialists throughout the DACH region. This means that we are always close to our customers and their projects.

Customized planning and implementation: We work with you to develop and implement your unique digital signage project to meet all of your needs. To do this, we involve all stakeholders directly and indirectly involved in the project from the outset, considering aspects that go beyond traditional IT requirements.

Talk to us about your project!

Get in touch with us! Our experts will get back to you as soon as possible.